Landshare - Channel 4 gimmick or something big?

I happened upon Hugh Fearnly-whatsisnames River Cottage Autumn and his piece about Landshare.
This is potentially profoundly significant.
The big lie over the last 300+ years has been Economics - the science of scarcity. It's a lie because there is no scarcity. There is abundance because there is enough of everything to go round provided it is distributed according to need, not greed.

Enclosure of common land began in the 14th century and was completed in the UK in 1903. This paradigm shift stripped the regular citizen of the ability to grow their own food unfettered and unharrassed by the system. Yes, ok, some people enclosed their own land, but bear with the principle.

Landshare is potentially another paradigm shift because it empowers the average citizen to take control of their food budget, their diet and therefore their health. If you live in a city you probably have little choice whether you buy the rotting flesh served up by our favourite supermarkets. Landshare gives you an option.

I will research it carefully, but it has enormous potential.
Perhaps the revolution will be televised after all?